WHERE THE JOURNEY BEGAN
HÆR founder Ramon Taitz was driven to hair care when he became frustrated at the lack of truly natural but high-quality products available.
Many styling products available today are either packed with synthetic silicones and petroleum-based oils, or based on very basic, residual plant oils. Nobody wants heavy, oily hair! So, armed with 20 years experience in the hairdressing industry and a longstanding love for organic and natural living, Ramon set out to create a range of luxury haircare products of 100% natural botanical origin that would deliver great results without leaving an oily residue.
A chance encounter with a linden tree began a journey that has woven its way back and forth through 34 centuries of botanical medical history, from the work of Carl Linnaeus in 18th century Sweden, back to Dioscorides’ Materia Medica in the first century and beyond.
Ramon realised that for centuries and millennia, physicians, doctors, botanists, herbalists and perfumers of the highest authority the world over had been creating remedies, prescriptions and preparations for the health of hair that were completely natural and in harmony with themselves, their health and their environments.
The path was clear: to recreate these ancient botanical formulae with the benefits of modern science to create luxury haircare for today.
HÆR was born.